We're taking the car out of Carling to encourage people to leave their vehicles at home when they're drinking.
An old classic beer brand redesigned to discourage drink-driving.
Sunderland is the drink-driving capital of the UK. During the festive season, we'll take over a local pub and launch our campaign by rebranding the bar taps, offer free pints of Ling to those who hand in their car keys at the bar and film people's reactions.
Over Christmas, supermarkets will be stocking Ling instead of Carling.
We'll also partner with Uber and print discount codes on our cans.