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Amnesty International | D&AD Winner

 

Amnesty International


To tackle the injustices of high street fashion, we developed a browser plug-in called 'Made In'. It shows shoppers where products are made and who by, making them aware of the stories behind their clothes. 

D&AD New Blood Winner '16.



When hovering over the colour options, the extension appears. As well as informing shoppers where the item was made, it suggests similar alternatives from Amnesty Approved retailers. 


Amnesty Approved works as a rating system as well as a badge of honour. It will be awarded to businesses with high human rights standards.


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