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Ad Blackout

 

Black Ads Matter


Members of the BAME community purchase products just like anyone else. But why don't we keep that in mind when we advertise our wears? We aimed to challenge that in a guerrilla campaign.


Mubi is a curated film streaming service, with only 30 quality movies at any given time. Our campaign makes this service accessible to the blind and partially sighted, giving Mubi a huge advantage over Netflix.